All articles about Creativity

Brainstorming – Effective Technique or Sacred Cow?

sacred cow

With scientific evidence questioning the effectiveness of brainstorming vast, the real question is why does the use of brainstorming persist? The question is at the heart of much of my agile practice in that the prime issue is not whether one is merely effective, but that one is optimal. It is obvious to me that several cognitive biases are in play in keeping brainstorming around.