This applies to my work of transforming companies from waterfall to agile approach. While I may be 100% correct and it may make me feel good to be right, by presenting my viewpoint as THE way, I will not meet my objective. If I choose to be successful then I must take a different approach. I need to get to know the people involved, understand their concerns, not threaten their ideas, but allow their defenses to be lowered by listening to their ideas and then, and only then, if my ideas are truly right will I have the chance to convince them of or, better yet, guide them to the truth.